News just in: Viña Concha y Toro takes majority stake in Maison Mirabeau

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A new chapter for Maison Mirabeau

We’re delighted to share some truly exciting news from our little corner of Provence. After many months of thoughtful conversations, we’ve entered into a long‑term partnership with Viña Concha y Toro — one of the most respected and forward‑thinking wine families in the world. Subject to regulatory approval, they will take a majority stake in Maison Mirabeau.

For us, this is far more than a business transaction. It’s the meeting of two teams who share the same values, the same belief in the future of wine, and the same commitment to doing things properly — for our customers, our communities and our planet.

Since 2010, when we first set out on this adventure, our goal has been simple: to craft beautiful rosés and to bring a little joy, connection and Provençal sunshine into people’s lives. With this partnership, we’re able to build on those foundations with even greater confidence. Viña Concha y Toro’s global reach and deep expertise will help us grow sustainably, accelerate our environmental ambitions, and continue investing in the things that matter most to us.

We hope you’ll join us as we step into this next chapter — still very much Mirabeau, guided by the same spirit, but now with an extraordinary partner by our side.

Simon Doyle, General Manager of VCT Europe, says:

“This acquisition unites two businesses with strong strategic synergies. Maison Mirabeau is a very impressive wine business whose strengths clearly complement our own. We share common values, a clear vision for the future, and a deep commitment to quality and to sustainability. Together, we see significant opportunities to add value for customers, consumers, and shareholders alike. We look forward to enabling Maison Mirabeau to continue their impressive development and growth.”

Stephen Cronk remains as CEO of Mirabeau under the new ownership, joining Doyle and VCT Europe Finance and Operations Director Andrea Mirone to form a new board of directors for the brand.

Stephen Cronk, Mirabeau CEO, says:

“Since launching Mirabeau from the spare room of our house in Cotignac in 2010, Jeany and I have poured our hearts into shaping it into the world‑class Provence rosé brand it is today. Alongside our dedication to making exceptional wines, we’ve always prioritised genuine engagement with our customers and are deeply committed to advancing our environmental performance. Joining the Concha y Toro family marks an extraordinary new chapter, one that enables us not only to accelerate our commercial momentum, but also to fast-track our environmental objectives and move closer to becoming a truly planet positive business. The whole Mirabeau team is incredibly energised and optimistic about the road ahead, fuelled by bold ambitions, a spirit of innovation, and an unwavering commitment to delivering outstanding quality and value for our customers.”

Eduardo Guilisasti, CEO of Viña Concha y Toro, welcomed Mirabeau to the VCT Family of Wineries:

“Maison Mirabeau is much more than a strategic investment for Viña Concha y Toro; it is a concrete expression of our conviction in the future of wine and in premiumisation as a path to sustainable growth. Its brand, recognised among the most valued in the French Rosé category, opens the door to a highly relevant new origin and, above all, brings us together with Stephen and Jeany Cronk, founders of Maison Mirabeau, with whom we share a common vision of the wine industry—one deeply committed to sustainability and respect for the environment.“

“We are confident that Viña Concha y Toro’s global distribution network will enable the essence and quality of Maison Mirabeau to reach new markets and consumers, expanding its international recognition while preserving its unique identity. Its founders and executive team will remain fully involved in this project, contributing passion, expertise, and leadership to continue building a brand with purpose and global ambition.“

“At a time of significant challenges for the wine industry, this decision reaffirms Viña Concha y Toro’s commitment to the development of the sector. It reflects our deep optimism in wine as a unique and irreplaceable product – an essential part of our culture and of the experiences that connect us as people.”

VCT and Maison Mirabeau are both leaders of sustainability in wine and are certified B Corporations. Stephen Cronk is the co-founder of the Regenerative Viticulture Foundation, to which VCT was already a supporter. Furthermore, VCT’s Bonterra Vineyards is one of the largest Regenerative Organic Certified wine estates in the world, while Maison Mirabeau was the first Regenerative Organic Certified vineyard in France.

ABOUT VCT EUROPE

VCT Europe is the trading name for Viña Concha y Toro across UK, Ireland, mainland Europe and the Nordic countries. Its award-winning wine brands, including Casillero del Diablo, Trivento and Diablo, reach delighted wine consumers through retail, wholesale and the on trade. For more information, please visit vcteurope.com

ABOUT MAISON MIRABEAU

Founded in 2010 by husband and wife team Stephen and Jeany Cronk, Maison Mirabeau has rapidly become one of Provence’s most successful wine brands and was recently named among the Forbes World’s 50 Best Wineries. Guided by Stephen and Jeany’s vision, Mirabeau has built a strong lifestyle led identity, using digital creativity and immersive experiences to place the relaxed, effortlessly stylish rosé moment at the heart of its storytelling.

Stephen, a committed environmentalist, has led the business to B Corp certification and co-founded the Regenerative Viticulture Foundation. Under his leadership, Domaine Mirabeau became the first vineyard in France to be both ROC™ (Regenerative Organic Certified®) and Certified Regenerative by AGW, setting a benchmark for climate-positive viticulture. He was named Drinks Business Green Personality of the Year 2025 and a Wine Business Monthly Industry Leader in the US.

Co-founder Jeany serves on the Board of the Wines of Provence Interprofessional Council, where she co-chairs the Marketing Committee, is a regular presence in leading lifestyle media, and in 2025 published her first cookbook celebrating Provençal cuisine and art de vivre in English and German.