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Our Story

In 2008, we had a lovely life in South West London, three healthy children and were lucky to be surrounded by friends and family. Stephen was pursuing a promising career in telecommunications, having given up his small import wine business a few years before due to difficult economic times. In spite of outside appearances, Stephen found he was really missing the world of wine and the passion he found so easily within this tight knit fraternity of people, in love with their subject. As a couple we spent many years talking about moving to France and re-entering the world of wine, yet the moment never seemed just right. What became clear to us eventually, was that the perfect moment was never going to come, and if we wanted to leave, we had to make that moment happen. When Stephen was offered a promotion up the corporate ladder, it only galvanised his thinking. The moment was now and as a family we had to make the leap. So he asked for redundancy instead to turn our long-harboured dream into reality.

Rosé had been an important feature in our lives (Stephen proposed to me over a bottle of Rosado in Mallorca!) and we were big fans of the iconic Provence pinks. The region’s dry Rosés seemed such approachable and delectable wines, perfect with or without food, surely, we couldn’t be the only people feeling so in love with this style of wine? So once the decision to leave was made we quickly started to plan for our new future in the South of France.

After selling our beloved house, which I had only recently finished renovating, we left London in August 2009 at the height of the World Financial crisis! Friends and family were bemused and worried about the timing of our move, especially as economic headwinds would now be even more severe. But by then our decision was made. With barely a word of French spoken between us, our worldly possessions were packed up on the back of a truck and we finally headed south to a small village called Cotignac, in the heart of Provence.
We came down with a bump and realised we had a lot to learn in our new home, not just the foreign language, but take note of the cultural differences in work and social life. We hunkered down and spent the remainder of that year getting our bearings, properly learning to live the Provençal way, and criss-crossing the country searching and finding the best vineyards to work with. The next step was setting up a wine business with the principal objective of making a Provence rosé that would be regarded as one of the very best from the region, while building a brand that we hoped people would grow to love.
Once we had secured the Mirabeau name – inspired from our strolls around Aix- we added veteran UK Master of Wine, Angela Muir, to the team to make sure what we were making would be excellent. In 2010, we blended our first cuvée, Mirabeau Classic, and were beyond delighted to get a listing with UK supermarket Waitrose.

With Classic building a loyal following in the UK, we soon harboured more ambitions to make a range of world-class rosé wines. Over the last 11 years we have gradually grown our award-winning range to show interesting styles of wine from this region, whilst also having a bit of fun with innovation. Since the beginning we have thrown our heart and soul into the brand and focused on building engaging and innovative communications with our customers, especially on various digital platforms. We also wanted to bring the sunshine, food and lifestyle inspiration from Provence to people far afield and invite as many of you to come on our journey as possible.

We are proud to say that Mirabeau has evolved organically to become one of the most loved French rosé brands in the UK, Holland, Australia and more recently the US. We have also consistently been rated amongst the world’s best specialist winemakers, winning a host of medals and awards. The range is now available all over the world in some of the best retailers, bars and restaurants and boasts a very loyal following. Stephen and I are happiest knowing that our wines have become an integral part of people’s lives and are synonymous with friends and family having a great time together.

2019 marked the tenth anniversary of our big move to Provence and whilst still working with our loyal group of incredible growers, we have embarked on our own experimental farming adventure at our wine estate, Domaine Mirabeau. Set in a nature reserve not far from the Golf of St Tropez and surrounded by quintessential Provençal villages, the 20-hectare estate includes 14 hectares of vines and boasts an authentic Bastide and a newer farmhouse, which we have lovingly renovated and can be rented for a close-up experience of vineyard life.

Domaine Mirabeau reflects our hopes and dreams of being stewards of our land and farming in a way that is true to our beliefs. Honouring the position of this uniquely beautiful site, we have embraced ambitious farming practices and wine making techniques. We will transition the estate towards a future of regenerative farming and much increased biodiversity over the next few years and want it to serve to help others make the change to this more sustainable practice in viticulture. Stephen has co-founded the Regenerative Viticulture Foundation to bring more information on this style of farming that has so much potential for vineyards.

We are delighted to have released our first-single estate cuvée La Réserve from the Domaine and look forward to continuing to share our journey with you all as we embark on this next chapter for us and Mirabeau.


Stephen discovers his passion for wine travelling around Australia alone on a tandem...


... then starts to work for a small London wine company. More serious wine studies begin. Stephen sets up his own wine business 'Stephen Cronk Fine Wines' in London


The wine world is not ready for Stephen yet. Or the other way round. Stephen decides to let the bottle age for a while and starts a new career in telecoms


Wedding bells for Jeany and Stephen


Buying the family house in London


The young couple dream of making wine in France together


Josephine, Felix and George are born. Family Cronk decides to finally make the dream come true and move to France, selling the family house in London


Taking off for a new beginning, the Cronks are finding their feet in Provence. Angela Muir MW joins to help make Mirabeau Rosés


First Mirabeau Classic is launched (vintage 2010). Happy days for Mirabeau, a contract with Waitrose UK


Mirabeau sells in the USA, Canada, Holland and Germany. UK's top wine critic rates Mirabeau Classic as a Top 3 rosé from Provence. Mirabeau starts trading in Australia and the UAE. Renovation of 400 year old cave to house Mirabeau showroom begins


Pure, our new super pale Rosé is launched. Stephen's "How to open a bottle of wine with a shoe" video goes viral on YouTube. Opening of Mirabeau showroom in Cotignac


Mirabeau Pure wins Gold at the most prestigious wine competition in France. Stephen nominated for IWSC award for outstanding achievements in wine. Mirabeau is now available in more than 20 countries around the world!


Jeany gets elected to the board of Wines of Provence. Mirabeau Classic and Pure win Gold at the IWC and Global Rosé Masters


Mirabeau launches high-end gastronomic Rosé "Etoile" to instant critical acclaim. It scoops 92 Wine Enthusiast Points in its first year as well as a Gold Medal in Paris. Later that year our "La Folie" sparkling pink makes its debut in Waitrose


We team up with frozen Cocktail maker LIC and launch a Frosé popsicle and create a small social media storm. Stephen gets nominated as Wine Executive of the year by the Wine Enthusiast US. Our eldest Mirabeau bird Josie graduates from high school and leaves for her travels. Jeany's delighted by a major feature in UK "House and Gardens", a lifelong interiors dream comes true


An ultra busy start to the year, we offer on a small domaine near St. Tropez to start our own farming adventures. We continue to innovate and launch this region's first Vegan and lowered alcohol cuvée, named "Forever Summer", as well as a a beautiful Rosé in a can called "Pret-à-Porter"... We start working in earnest on our huge new product development, a pink gin that takes inspiration from some of the beautiful accent plants from the Provence region, as well as being made from alcohol from discarded grape skins


Where to start with 2020, amongst a global pandemic and one of the toughest time experienced for all businesses we launched the original Rosé Gin, inspired by the French Riviera. We have been overwhelmed with the success of the gin, winning gold medals across a host of global competitions, including the Drinks Business Packaging Award for best spirits launch. In this traumatic year we also built out the not so aptly named ‘Belle Année’ accessible rosé range and explored alternative packaging and formats with our new Bag-in-Box rosé for the more conscious consumer. The bag in box turned out to be a lockdown favourite and the fun and joyful nature of rosé meant it offered some carefree moments during this period that was so difficult for so many


It’s been a busy start to the year with a number of new launches from the expansion of our Prêt-a-porter range with our G&T Cans, Belle Année cans. We are excited to see other markets grow with the Gin launching in the US, Germany and France and have the highly anticipated 20cl Petit Gin hitting the shelves. Etoile has achieved a coveted 93 from Wine Enthusiast and a record 94 points from Wines and Spirits. We have also seen some outstanding support from the press across some of the biggest lifestyle publications in France and Germany with Gala and Bunte and our Mirabeau Dry Gin getting a huge shoutout on BBC’s Saturday Kitchen! Most importantly for us as a team, 2021 saw us release our first ever single-estate rosé from Domaine Mirabeau. This has been a dream come true and the start of an exciting journey for us at the Domaine. This interesting and complex partially oak-aged cuvée has been received with much interest and achieved some key listings we are proud of. Alongside all this Stephen has co-founded the Regenerative Viticulture Foundation to further this progressing method of farming This year we embarked on an exciting journey by launching our limited edition Nude Pink, an organic wine bottled in fully recycled glass. However, the year also brought challenges as a devastating wildfire swept through Provence, causing damage to our land and crops


Dedicated to reducing our carbon footprint, 2022 marks a pivotal year for Maison Mirabeau. We took our first steps in this direction by calculating our complete carbon footprint. In addition, Domaine Mirabeau received its organic and Level 3 HVE certification. We also joined the Rosé Negroni trend with the launch of our limited edition Rosé Vermouth, finding an innovative way to recycle wine leftover from production. As our community grew, we celebrated reaching 100,000 followers on Instagram. Jeany became the co-president of the Marketing Commission at CIVP, where she helped in developing the advertising campaign for the organisation


In May 2023, after nearly two years of assessment and audit, we proudly became a certified B Corp. With an ambitious vision for our climate goals, we have submitted a target with SBTI and are committed to achieving a net-zero carbon footprint by 2050. After the devastating wildfire hitting the Domaine in 2021, we released our second vintage of La Réserve. We also unveiled a fresh look for our iconic Pure rosé, featuring a bottle design inspired by the Mediterranean sea. We also rebranded our eco-friendly Mirabeau Prêt-à-Porter Rosé cans. Summer 2023 was the first time we introduced our marketing activation “Mirabeau Endless Lunch” in collaboration with our on-trade partners in London. Meanwhile, our stand at Taste of London enjoyed record-breaking attendance.