The Buyer: How Mirabeau is a lifestyle brand in its own right

In just over a decade Mirabeau has become not just one of the most recognisable, influential and fastest growing Provence rosé brands, it has successfully crossed a line few wine brands have been able to achieve and become a lifestyle brand in its own right. So much so that other household lifestyle brands, particularly from fashion and health and beauty, are keen to bask in the halo effect from the aspirational, escapist Provence imagery that Mirabeau has captured so well.

Richard Siddle, The Buyer

Learn more in our article with The Buyer which explores how the Maison Mirabeau brand was created from day one and the steps we took to bring it to life as the leading lifestyle brand of the rosé category today.