Mirabeau pours rosé into ecofriendly bag-in-box

With the wine kept fresh in a fridge for around four weeks once opened, the bag-in-box format would allow customers a mindful option which offers scalable consumption, reduces waste and is housed within a fully recyclable cardboard box.


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The sales of bag-in-box at Waitrose year to date are in growth of 35% versus last year, which shows that our customers value the high quality of the wines and the convenience and great value that these offer. The growth of bag-in-box is also down to customers looking for the opportunity to enjoy wine in a more sustainable way and we’re sure that this Belle Année Rosé from Mirabeau will be a success among our customers.

Waitrose buyer Marien Rodriguez