Food pairing drives booming UK sales for Provence rosé

Sales of Provence rosé wines rose dramatically in the UK last year, up 37% by volume year on year and 11% by value, according to figures from regional marketing body, the Conseil Interprofessionnel des Vins de Provence. Mathew Lyons talks to Stephen and Jeany about the wine’s success due to its excellent food-pairing qualities.

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