The Buyer talks to Stephen Cronk about Mirabeau’s Premium Brand

Stephen Cronk and the Mirabeau team were in London last month to showcase wines from their 2021 harvest to the UK trade. It was also an opportunity for Cronk to sit and down and reflect on what has been another hectic year with both big successes in terms of sales, distribution and brand building, but also dealing with the impact of the devastating fire that ruined what would have been the second vintage of its estate wine. Cronk also shares why he is so committed to driving regenerative farming practices.

Richard Siddle, The Buyer

It’s not surprising that Stephen Cronk takes a big intake of breath when asked how the last year has gone. On the face of it things could not be better for the Mirabeau brand that he and his wife, Jeany, have painstakingly built up over the last 12 years into one of the most prominent and innovative Provence rosé businesses.

The diversity, depth and quality of the wines shown at its recent London tasting shows how carefully the brand has been developed over those 12 years to serve different markets and customers. It now has a range that stretches across all the major commercial price points in the on and off-trades with enough clarity and difference between each line to make them work in their own right.

Yet for all that success Cronk is clearly still reeling from the devastating fire that wiped out the second vintage of its La Réserve estate wine that the Cronks had so proudly introduced to the market only last year. Nature had found its way of bringing them crashing down to earth.

But the Cronks, as producers have to do all over the world, have been quick to brush themselves down and get on with the business. They don’t have to look far for the positives that are pushing the Mirabeau brand forward.

Read the full article on The Buyer website:
Stephen Cronk: taking Mirabeau’s premium image to the next stage