Mirabeau is latest brand to extend into boxed wine

Mirabeau is introducing a bag-in-box format to its range. Belle Année, part of the producer’s Atelier range, will now be available as a bag-in-box option. The newcomer, which fits the equivalent of three bottles of wine, will launch into Waitrose stores nationwide, and online at waitrose.com, and waitrosecellar.com, priced £25.99.

We were immediately smitten with the easy-drinking Belle Année style after launching this new cuvée earlier in the year. Extending it to a bag-in-box format, perfect for keeping wine fresher in the fridge, immediately seemed like a good idea. 

Stephen Cronk, founder of Mirabeau

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