Coop boost rosé with new X Provencal from Mirabeau

I am a “firm believer” that rosé is a wine suitable for year-round drinking rather than just being a summer drink. We’re seeing our shoppers choose wines from across the whole category, including the entry level and also seeing some trading up to a more a premium bottle so the Mirabeau X is the perfect addition to our collection.

Ben Cahill, Co-Op Wine Buyer

Mirabeau X Provence Rosé

UK convenience retailer The Coop has added its range of rosé wines after seeing sales of 20% over the last year.

The retailer has added a new Provence rosé from Maison Mirabeau, the first multiple high street retailer to stock it.

Mirabeau’s founder, Stephen Cronk,  added that he was excited to be launching Mirabeau X in the Co-op. He described the this pale pink rosé from the north of Provence as a “great expression of this stunning Provence appellation” with “lively aromas of red berries and clean and crisp palate”. Read the full article online.

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