Sky News with Ian King: Mirabeau’s B Corp Goal

On Friday 26th March 2021, our Co-Founder Jeany Cronk was on Sky’s Ian King Live, the daily business programme on Sky News, together with Myles Hopper of Mindful Chef, announcing for the first time Maison Mirabeau’s ambition to become a certified B Corporation in 2022.

In the interview Jeany shared something that we’ve been working on over the last six months; our commitment to protecting the planet, nurturing our people and giving back to society. In the interview Jeany explained, “… in this world it’s very important to be a purpose driven organisation and we think that B Corp is something that [shows that] we care about something other than the bottom line, like people and the planet.”

We are striving to become a world-class purpose-driven organisation. To achieve this, we are seeking external accreditation for our Corporate Social Responsibility and Sustainability programme using a ready-made framework for excellence from B Corporation.

By the end of 2022 we hope to be awarded the accreditation and join a community of over 3,800 registered ‘B Corps’ globally. On achieving B Corp status, companies are required to legally change their statutes so that society and the environment become a core part of the company mission (read more about our Environment and Corporate Social Responsibility).