I am a “firm believer” that rosé is a wine suitable for year-round drinking rather than just being a summer drink. We’re seeing our shoppers choose wines from across the whole category, including the entry level and also seeing some trading up to a more a premium bottle so the Mirabeau X is the perfect addition to our collection.Ben Cahill, Co-Op Wine Buyer
Mirabeau X Provence Rosé
UK convenience retailer The Coop has added its range of rosé wines after seeing sales of 20% over the last year.
The retailer has added a new Provence rosé from Maison Mirabeau, the first multiple high street retailer to stock it.
Mirabeau’s founder, Stephen Cronk, added that he was excited to be launching Mirabeau X in the Co-op. He described the this pale pink rosé from the north of Provence as a “great expression of this stunning Provence appellation” with “lively aromas of red berries and clean and crisp palate”. Read the full article online.