Since its inception in 2009 as Mirabeau en Provence, the award-winning rosé brand Maison Mirabeau, founded by British winemakers Stephen and Jeany Cronk, has evolved from its core range to offer rosés for every occasion. Maison Mirabeau’s passion to create beautiful moments that go above and beyond expectations has driven its range extensions into new rosé formats, and an entry into the gin category.
Reaching out to a wide variety of people, from the fun-seeking and experimental young Mirabeau Belle Anneé rosé drinkers to the more seasoned Pure and Etoile loving vinophiles, we are delighted to announce new venues where you can enjoy Mirabeau, at impressive establishments across London and further afield throughout the UK. These new listings will help re-introduce fans to the out-of-home Mirabeau experience, after lockdown, and reaffirm Maison Mirabeau as the go-to rosé brand in the luxury lifestyle space.
Kicking off summer celebrations, Maison Mirabeau has a strong presence at the Covent Garden Rosé Festival. Launched on 17th May 2020, the three-week festival of rosé wine is hosting ‘Coco’ – Mirabeau’s unmissable pink and white airstream pop-up rosé bar. Guests can enjoy a fantastic range of options from Mirabeau’s menu, including the Mirabeau G&T, Riviera Spritz, Provence Paloma, Mirabeau Pure, Mirabeau La Folie Sparkling Rosé and Mirabeau Prêt-à-Porter cans. Elsewhere at the festival, in partnership with the creators of beautiful superfood Mr Avo, dishes such as The Ultimate AvoToast, Eggs Royale, Matcha Pancakes and Rhubarb Sweet Bowl are served to compliment Maison Mirabeau’s wines.
Another vibrant French brand Ladurée is serving a rosé-inspired take on the quintessentially British afternoon tea
throughout the summer months in Covent Garden, offering Mirabeau’s signature Pure Côtes de Provence Rosé, Mirabeau Prêt-à-Porter cans and Mirabeau Dry Gin alongside perfectly paired macarons and a bespoke Mirabeau rosé ice cream.
Elsewhere in the capital, brunch crowd favourite Megan’s has listed Mirabeau Pure Côtes de Provence Rosé in magnum format across its neighbourhood sites, including the newly opened Chiswick branch. Mirabeau Pure was hand selected by the team at Megan’s as the ideal sharing bottle to accompany its Mediterranean-inspired menu, which features dishes such as Turkish cheese fondue and Chilli chicken Shakshuka Kebab. Also in the capital, West London’s riverside venue The Fulham Beach Club has returned for a summer of socialising in highly Instagram-friendly settings, with Mirabeau Pure and Mirabeau La Folie Sparkling Rosé on the menu.
Thirty minutes north of London, Maison Mirabeau will be partnering with Birch, a destination members club and hotel with a festival atmosphere and wellness-led events programme. Set over 55 acres of sprawling lawns and wild woodland, tucked away in a secret walled garden sits a natural Lido – beside which guests will find The Mirabeau Lido Bar, offering a choice of Mirabeau Pure Provence Rosé, a clean and expressive rosé which is lovingly referred to as ‘Provence in a Glass’, our Mirabeau Prêt-à-Porter cans and the award-winning Mirabeau Dry Gin.
Elsewhere in the UK Maison Mirabeau’s iconic pink hues can be found in a host of popular staycation locations. The Michael Caines Collection will be serving Maison Mirabeau at its newly opened Mickey’s Beach Bar & Restaurant in Exmouth, part of the Devon town’s seafront regeneration project, as well as at its iconic hotel, Lympstone Manor, where it will serve a selection of Mirabeau wines to Devon locals and holidaymakers.
Launching on 20th May, luxury Cotswolds hotel The Fish on the Farncombe Estate will be serving its Tipsy Afternoon Tea featuring complementing cocktails created with Mirabeau wines and gin. Brentford’s Rye by The Water, which is backed by The Dairy’s Robin Gill and Dan Joines will be serving Mirabeau Pure Provence Rosé, Mirabeau Côtes de Provence Rosé, Mirabeau Sparkling La Folie and Mirabeau Dry Gin at its main bar along with Mirabeau’s airstream Coco, which will be popping up on select weekends throughout the Summer.